feat: refresh homepage CTA and product/about-us copy #70

Merged

claudiomaradonna merged 2 commits from content/refresh-copy-and-homepage-cta into master

2026-06-01 13:03:13 +02:00

claudiomaradonna commented

2026-06-01 13:02:51 +02:00

Collaborator

The homepage needed a stronger above-the-fold action: the "Discover our
services" nav link has been replaced with a direct book-call primary CTA
button, paired with a new button_subtext line ("30 min. Free call, no
commitment." / "30 min. Gratuita e senza impegno"). The redundant
book-call button in the product grid introduction has been removed now
that it is covered by the homepage CTA.

Alongside this, copy across ATLAS, THRUST, BEACON, and the about-us
section has been refreshed in both EN and IT to sharpen positioning —
updated ATLAS lead to emphasise process-level optimisation, tightened
THRUST and BEACON intros, and a revised about-us bio and headline. A
handful of deprecated Bootstrap 4 font-italic utility classes have
been replaced with the Bootstrap 5 fst-italic equivalent, with
text-center added to pricing paragraphs on atlas and beacon for
consistent alignment.

The homepage needed a stronger above-the-fold action: the "Discover our services" nav link has been replaced with a direct book-call primary CTA button, paired with a new `button_subtext` line ("30 min. Free call, no commitment." / "30 min. Gratuita e senza impegno"). The redundant book-call button in the product grid introduction has been removed now that it is covered by the homepage CTA. Alongside this, copy across ATLAS, THRUST, BEACON, and the about-us section has been refreshed in both EN and IT to sharpen positioning — updated ATLAS lead to emphasise process-level optimisation, tightened THRUST and BEACON intros, and a revised about-us bio and headline. A handful of deprecated Bootstrap 4 `font-italic` utility classes have been replaced with the Bootstrap 5 `fst-italic` equivalent, with `text-center` added to pricing paragraphs on atlas and beacon for consistent alignment.

claudiomaradonna added 2 commits

2026-06-01 13:02:53 +02:00

content(i18n): refresh product and about-us copy in EN and IT f27907e2dc

Revised copy across all product pages (ATLAS, THRUST, BEACON) and the
about-us section in both en.yml and it.yml. Changes include: updated
ATLAS header lead and service description to emphasise process-level
optimisation; tightened THRUST and BEACON intros; new about-us headline
("Small moves Ellie. Small moves.") and revised bio; softened personal
anecdote; new button_subtext key ("30 min. Free call, no commitment." /
"30 min. Gratuita e senza impegno") for the homepage CTA. EN and IT are
committed together to keep the site in a consistent bilingual state.

feat(ui): replace homepage CTA and fix legacy Bootstrap class names bb832227e2

index.html: replace the "Discover our services" navigation link with a
direct book-call primary CTA button and a subtext line using the new
button_subtext i18n key.

services-and-products.html (include): remove the redundant book-call
button from the product grid introduction section, which is now covered
by the homepage CTA above the fold.

about-us, atlas, beacon, services-and-products pages: replace deprecated
Bootstrap 4 font-italic utility class with the Bootstrap 5 fst-italic
equivalent; add text-center to pricing paragraph on atlas and beacon
pages for consistent alignment with the surrounding centred layout.

claudiomaradonna merged commit bb832227e2 into master

2026-06-01 13:03:13 +02:00

claudiomaradonna deleted branch content/refresh-copy-and-homepage-cta

2026-06-01 13:03:18 +02:00

No reviewers

No labels

No milestone

No project

No assignees

1 participant

Notifications

Due date

The due date is invalid or out of range. Please use the format "yyyy-mm-dd".

No due date set.

Dependencies

No dependencies set.

Reference

unitoo/website!70

No description provided.

Rows
Columns